Business goes digital more actively these days. Its two main pillars are electronic and mobile trade transactions. Let us tell you more about them.
Mobile commerce is a lazy shopper’s dream. Whenever you buy stuff using your phone, tablet or any other mobile devices that can be placed in the palm of your hand — this is mCommerce.
The reason why this type of commerce is evolving so fast is prosaic: it’s super convenient. Mobile gadgets turned into a magic key that grants access to:
So, these days shopping is pretty much limited to a few taps and product delivery to your house porch.
Convenience and instant accessibility attract people who are your potential customers. Therefore, mCommerce is the future’s dominating business model. Especially with the mobile phones turning into smart pocket wallets.
Electronic commerce is also about selling and buying stuff via the web using a desktop computer or a laptop.
Be it a sale of goods on a flea market like Bonanza or Letgo, a wholesale purchase of light bulbs and audiobooks from Amazon or selling charcoal face scraps with the help of Instagram — these are all faces of eCommerce.
Okay, let’s sum up the key differences between these “twin” sectors:
|Requires a mobile gadget||Requires a computer/laptop|
|High mobility: electronic payments, push notifications, native apps released by the retailers||Limited mobility, online stores instead of mobile applications.|
|Boosted security with authorization tools: digital signatures, fingerprinting etc.||Excludes mobile fraud|
|Mobile banking adds up to convenience — your fingerprint or SMS verification basically play a role of electronic signature when you authorize a payment||No mobile banking|
|Mobile operators may fail to provide stable connection||More or less stable connection|
As you can see, each segment offers its pros and cons. Mobile purchases are disgustingly quick and easy. Meanwhile, buying stuff from a computer can be more reliable and safe.
Basically, people can buy anything with the use of digital commerce: from a pack of paperclips to a house somewhere in Sarasota. So, naturally these two segments intermingle.
If we talk about mobile, then we can say that people want to access more and more services while being on the go. Services like booking or travelling, for example. Plus, it's easier to buy a new favorite mobile game or a cool app that makes your pics look like vintage Kodak photos from the phone.
At the same time, Ecommerce isn’t as easy in terms of mobility or making payments. But it allows to browse the photos of the goods on a bigger screen. And visual component is always crucial. Especially when you want to purchase a sizable item: sofa, carpet, flamingo statuette for your garden, etc.
But while a person may browse stuff on a desktop version of the website, mobile transfers can be their payment method of choice. And vice versa. So, these two are just twin sides of one big market. And both are worth an investment.
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Contact us now and take your digital operations to the next level!