Every business strives to ensure a seamless payment process for its customers. While this puzzle has many pieces, one of its critical elements is a smooth online checkout procedure. It can be achieved in different ways, yet one of the best options is to implement a hosted payment page.
Read this overview to find out what makes this checkout method stand out among other tools used to accept payments and why it could be a game-changer for your web store.
A hosted payment page is a common method of facilitating online purchases. It’s an outsourced checkout form that handles transactions initiated by debit and credit cards and other electronic payment methods. You may also hear it being called External Checkout, External Payment Page, or Third-Party Checkout.
For a fairly small transaction fee, this service will take care of the following steps of the payment process:
The way a hosted payment page works is rather straightforward:
As you can see, the customers’ payment data never passes through a merchant’s site directly, which is one of the many advantages of implementing external checkout - more on this below.
A hosted payment page is the perfect way to add functionality to an existing ecommerce website.
Here are the advantages that would follow such an upgrade:
Easy Website Integration
An external payment page is an excellent solution for companies operating at a small or medium scale and is among the fastest and most secure ways to start accepting purchases from customers.
Integrating this tool into your business doesn’t require advanced technical knowledge and is typically limited to pasting a line of code.
Simplified PCI DSS Compliance
Processing transactions exclusively by means of a hosted payment page usually lightens the requirements set by the Payment Card Industry Data Security Standard (PCI DSS).
With third-party checkout, complying with these card payment security guidelines implies only filling up a Self-Assessment Questionnaire.
Security of Payments
In terms of data security and transaction safety, a hosted payment page is hardly rivaled. Besides, it gives the merchant peace of mind since they basically outsource the protection of the customers’ sensitive data from a company that specializes in it.
Such an approach is diametrically opposed to performing the checkout process on your website when you have to take care of managing, transmitting, and protecting the payment information of every customer.
Thus, working with a hosted payment page takes the responsibility for fraudulent incidents and hacking off the sellers’ shoulders and helps them avoid financial losses.
Finding the right provider to ensure a secure process of accepting payments can be tricky.
Here are some crucial factors you will need to keep in mind when choosing a hosted payment page service:
While hosted payment pages aren’t mandatory for businesses, they certainly do carry plenty of benefits. From enhancing the security of your payments and protecting merchants from unnecessary risks to providing the customers with a frictionless checkout process, this tool well-deserves its global popularity.