How to Integrate Google Pay & Why You Should Do It

Introducing various payment methods into your business operations is essential for matching your customers’ preferences and staying ahead of the competition. However, not every payment option will suffice - statistically, there’s a chance of losing up to 80% of your clients due to the presence of a payment service that is inconvenient or untrustworthy¹.

One of the most popular and reliable payment methods these days is Google Pay. The service boasts more than 150 million monthly active users across 42 global markets², so if you still aren’t offering it to your customers, it’s about time to change it! Keep reading to find out about the benefits of Google Pay for your business and learn how to integrate it into your Android app.

Google Pay Benefits for Your Business

For merchants, this payment method also features a lot of advantages, namely:

• A custom business channel - The Google Pay app makes it easy for customers to find your business.
• A large scale of reach - You can cater to more consumers through the Google Pay app without having to increase expenses.
• High level of security - Google’s security platform called Google Pay Shield effectively protects merchants from fraud and hacking.
• Zero fees - There are no extra fees associated with transaction processing or accessing the funds you’ve earned.
• Business insights - Businesses get access to transaction details that show how much they’ve earned through Google Pay during specified periods.
• Merchant support - Google Pay has a highly responsive support center that can be contacted via chat or phone call.

Besides, it is fast and easy to integrate Google Pay into your app - check out the detailed instructions below!

How Does Google Pay Work for Consumers?

Google Pay is not only beneficial for businesses but also very convenient for consumers. Once it’s set up, the customer can use it to complete a purchase in three simple steps:

1. The shopper proceeds to the checkout page.
2. In the list of payment methods, the consumer selects Google Pay.
3. The customer fills out the payment details and clicks or taps the “Pay” button.

The payment is complete - as simple as that! Read ahead to find out how to integrate Google Pay into your app or website.

Google Pay Integration in Android Apps

To integrate Google Pay into an Android app, you’ll have to complete a few simple steps aimed at configuring the payment process and testing the results. You can find all the technical details and integration instructions you need in Payneteasy’s dedicated technical documentation.

Once you’ve completed all the steps, the resulting payment flow will be as follows:

1. A list of supported payment options appears.
2. Your customer taps the Google Pay payment button.
3. Google Pay securely returns a payment token for the selected method to your app.
4. Your app submits the payment token together with the purchase details to its backend.
5. The backend processes the transaction and forwards the token to the payment service provider.

The whole process is typically frictionless and only takes moments to finalize.

Google Pay Web Integration

It is most likely that your customers expect to see Google Pay as a payment option not only in your app but also on your website. For a smooth Google Pay web integration, check out the step-by-step instruction available from Payneteasy’s technical documentation.

Will Google Wallet Replace Google Pay?

In May 2022, Google launched Google Wallet, an app that is designed to complement Google Pay’s functionality. The tech giant decided to go this route due to the rapid digitization occurring throughout the global pandemic.

The company’s experts state that the world experienced 10 years’ worth of change in only two years, making accessible digital solutions a requirement rather than a pleasant bonus like it was before. Such rapid progress has pointed out the need to reimagine both online and in-store payments while increasing the convenience of digital wallets.

All in all, the two brands will coexist, so users will still see Google Pay stickers at brick-and-mortar stores, as well as the “Buy with Google Pay” button on the web and in apps. At the same time, there will be a new “Add to Google Wallet” button available during online purchases.

Besides, the developers will be able to make generic passes, such as membership cards and insurance cards, that are not limited to the previously available seven types (offers, loyalty cards, gift cards, event tickets, boarding passes, transit tickets, and vaccine cards).

Payneteasy: Your Shortcut to Google Pay

If you need to start offering online payments through Google Pay to your customer base fast and wish to eliminate any possibility of errors, you should turn to Payneteasy.

Our payment platform is directly integrated with the Google Pay API, which enables you to experience all its cutting-edge features without investing time and effort into its setup. What’s more, you get to manage other payment methods from the same dashboard.

All you have to do for using Google Pay in your business operations is to create your Payneteasy account - it's as simple as that! Contact us without delay to resolve any doubts and get started!

¹ - stfalcon - How to Integrate Google Pay Service Into Your Android App and Why You Need It
² - Earthweb - How Many People Use Google Pay in 2022?