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How to Integrate Google Pay & Why You Should Do It
14.10.2022
6 min
Introducing various payment methods into your business operations is essential for matching your customers’ preferences and staying ahead of the competition. However, not every payment option will suffice - statistically, there’s a chance of losing up to 80% of your clients due to the presence of a payment service that is inconvenient or untrustworthy1.
One of the most popular and reliable payment methods these days is Google Pay. The service boasts more than 150 million monthly active users across 42 global markets2, so if you still aren’t offering it to your customers, it’s about time to change it! Keep reading to find out about the benefits of Google Pay for your business and learn how to integrate it into your Android app.
Google Pay Benefits for Your Business
Google Pay is available for consumers during both offline and online transactions, enabling them to enjoy the benefits of contactless purchases without using physical payment cards. It comes both as a standalone app and as part of Android GMS (Google Mobile Services). Users value Google Pay’s convenience, wide acceptance, speed, and advanced security.
For merchants, this payment method also features a lot of advantages, namely:
- A custom business channel - The Google Pay app makes it easy for customers to find your business.
- A large scale of reach - You can cater to more consumers through the Google Pay app without having to increase expenses.
- High level of security - Google’s security platform called Google Pay Shield effectively protects merchants from fraud and hacking.
- Zero fees - There are no extra fees associated with transaction processing or accessing the funds you’ve earned.
- Business insights - Businesses get access to transaction details that show how much they’ve earned through Google Pay during specified periods.
- Merchant support - Google Pay has a highly responsive support center that can be contacted via chat or phone call.
Besides, it is fast and easy to integrate Google Pay into your app - check out the detailed instructions below!
How Does Google Pay Work for Consumers?
Google Pay is not only beneficial for businesses but also very convenient for consumers. Once it’s set up, the customer can use it to complete a purchase in three simple steps:
- The shopper proceeds to the checkout page.
- In the list of payment methods, the consumer selects Google Pay.
- The customer fills out the payment details and clicks or taps the “Pay” button.
The payment is complete - as simple as that! Read ahead to find out how to integrate Google Pay into your app or website.
Google Pay Integration in Android Apps
To integrate Google Pay into an Android app, you’ll have to complete a few simple steps aimed at configuring the payment process and testing the results. You can find all the technical details and integration instructions you need in Payneteasy’s dedicated technical documentation.
Once you’ve completed all the steps, the resulting payment flow will be as follows:
- A list of supported payment options appears.
- Your customer taps the Google Pay payment button.
- Google Pay securely returns a payment token for the selected method to your app.
- Your app submits the payment token together with the purchase details to its backend.
- The backend processes the transaction and forwards the token to the payment service provider.
The whole process is typically frictionless and only takes moments to finalize.
Google Pay Web Integration
It is most likely that your customers expect to see Google Pay as a payment option not only in your app but also on your website. For a smooth Google Pay web integration, check out the step-by-step instruction available from Payneteasy’s technical documentation.
Will Google Wallet Replace Google Pay?
In May 2022, Google launched Google Wallet, an app that is designed to complement Google Pay’s functionality. The tech giant decided to go this route due to the rapid digitization occurring throughout the global pandemic.
The company’s experts state that the world experienced 10 years’ worth of change in only two years, making accessible digital solutions a requirement rather than a pleasant bonus like it was before. Such rapid progress has pointed out the need to reimagine both online and in-store payments while increasing the convenience of digital wallets.
According to Arnold Goldberg, the VP and GM of payments at Google, Google Pay should be considered a higher-value app where users can conduct payments and manage money. Google Wallet, on the other hand, will be a space for consumers to store payment and non-payment assets.
All in all, the two brands will coexist, so users will still see Google Pay stickers at brick-and-mortar stores, as well as the “Buy with Google Pay” button on the web and in apps. At the same time, there will be a new “Add to Google Wallet” button available during online purchases.
Besides, the developers will be able to make generic passes, such as membership cards and insurance cards, that are not limited to the previously available seven types (offers, loyalty cards, gift cards, event tickets, boarding passes, transit tickets, and vaccine cards).
Payneteasy: Your Shortcut to Google Pay
If you need to start offering online payments through Google Pay to your customer base fast and wish to eliminate any possibility of errors, you should turn to Payneteasy.
Our payment platform is directly integrated with the Google Pay API, which enables you to experience all its cutting-edge features without investing time and effort into its setup. What’s more, you get to manage other payment methods from the same dashboard.
All you have to do for using Google Pay in your business operations is to create your Payneteasy account - it's as simple as that! Contact us without delay to resolve any doubts and get started!
1 - stfalcon - How to Integrate Google Pay Service Into Your Android App and Why You Need It
2 - Earthweb - How Many People Use Google Pay in 2022?
F.A.Q.
How do I set up Google Pay?
Setting up Google Pay is a straightforward process that can be completed in approximately 10 steps. It is often divided into two phases - preparatory stage and payment enabling. You can do it manually or turn to a ready-made solution from Payneteasy that will help you avoid any potential errors and give control over a variety of payment options via a single dashboard.
Is Google Pay part of net banking?
No, Google Pay is usually not considered a part of net banking due to its principle of operation. Net banking is a payment option that enables users to make manual payments via a bank transfer. Google Pay, on the other hand, is a digital wallet that stores one’s payment cards and enables frictionless online and offline checkout.
What technology is used in Google Pay?
When used for offline purchases on Android devices, Google Pay uses near-field communication (NFC) to interact with payment terminals. When it comes to offline transactions, Google Pay is integrated and managed via an API (Application Programming Interface).
Does Google Pay have an API?
Yes, the Google Pay API empowers fast and simple checkout on the merchants’ websites and provides businesses with convenient access to hundreds of millions of payment cards linked to Google Accounts worldwide.
How does Google Pay work from the backend?
Here is how Google Pay’s backend works in a nutshell:
- The user clicks the Google Pay payment button and selects a payment method.
- Google Pay securely returns a payment token for the chosen method to the merchant’s app.
- The app submits the payment token and the purchase details to its backend.
- The backend sends the payment token to the PSP to execute the transaction.