Online purchases are considered to be way more efficient than the transactions conducted offline due to increased security, lower risk of human errors, and faster processing times. Besides, the clients returning to shop at the same eCommerce store are likely to have an even smoother shopping process. This is due to the fact that their information is already stored on the merchant’s website.
If you’re an online seller who wishes to boost the user experience for your returning clients, this guide is for you. Here, we’ll describe how to store cardholder data safely to balance speed and security in online transactions at your store.
Building a lasting relationship with the customers is vital to any business. That’s why it's important to use the opportunities to improve their shopping experiences at your eCommerce site. One way of doing it is to save card details for the potentially returning clients.
To understand how this process goes from the technical side, let’s first take a look at the milestones of a recurrent payment process.
For the merchant, a recurrent payment process consists of three main steps:
While this process is rather straightforward, you’re probably still wondering what a card reference ID is. Essentially, it’s a unique number associated with a customer’s card payment method and used to store sensitive details in a database securely.
A merchant can register new customers via a card payment API offered by Payneteasy. It’s an Application Programming Interface that enables you to seamlessly manage payments.
The algorithm to do it is as follows:
This process takes seconds to be completed, thanks to Payneteasy’s advanced software.
Now you know the general steps of the customer card information storing process. However, there are some additional nuances to keep in mind:
Remember that the card registration ID is entirely secure and can’t be used by fraudsters even if they gained access to it. This enables you to securely store the card-ref-id in your customers’ profiles.
You can learn even more information about the technical side of this process from our payment API guidelines page or reach out to us directly via this contact form.
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