How Anakatech scaled payments with Payneteasy

In this interview, Jeff Letla, The Chief Operating Officer (COO) of Anakatech, explains why “plug-and-play” doesn’t work at scale, how orchestration changed their dev team’s role, and how approval rates improved once they gained control over routing.

“You think twice before every new integration”

Anakatech is a multi-brand gaming platform running 5–10 brands across multiple GEOs. Over a five-year partnership, Payneteasy helped the company scale payment orchestration through one stable API, flexible routing, and faster provider activation.

Payment Orchestration Payment Integration IGaming

Discuss your payment infrastructure

When payment volumes grow, brands multiply, and new GEOs come online, the main bottleneck is often integration, not demand. Anakatech, a multi-brand gaming platform, faced this challenge and over five years turned Payneteasy from a single connection into a core layer of its payment infrastructure.

— Jeff Letla, The Chief Operating Officer (COO) of Anakatech

Why payments at scale are never “plug-and-play”

What makes managing payments at scale so challenging?

When you manage a large-scale payment solution, it’s never “plug-and-play”. After you implement a solution or method, you have to keep it up to date and fix bugs that come during processing. The challenge is to handle all of this in parallel and solve it as soon as possible — while still having capacity to work on new solutions and methods.

Hitting the inflection point: growth, GEOs, and complexity

What happens when traffic grows and you enter new GEOs?

There is a point when traffic grows and you open new GEOs, and you understand that you need a good and trusted machine to handle it. We didn’t throw out what we already had, but Payneteasy was a very good match for our existing setup. Their gateway was easy to connect to. There is no need to change the API connection all the time for each method, which was very important for us.

When payment orchestration gives you a new API every time, you think twice before asking them to enable a new payment provider.

— Anakatech, on choosing a stable gateway

Developer focus: from firefighting to product

What did this change for your development team?

Payneteasy gave our devs the possibility to focus on optimisations for our websites and CRM, without background noise about urgent PSPs they need to connect. Instead of constantly reacting to “we must integrate this provider right now”, they can focus on product, UX, and internal systems. That shift in focus is very valuable for us.

What this means for large-scale merchants

Across six dimensions, the partnership reframed integration from a recurring cost into shared infrastructure.

Dimension	Before Payneteasy	With Payneteasy
Integration time	Months per provider	Same day
API management	Multiple APIs, constant changes	One stable API
Engineering load	High, constant backlog	Significantly reduced
Go-to-market speed	Limited by dev queue	Business-driven activation
Payment performance	Provider-dependent	Optimised via routing logic
Scalability	Linear effort growth	Scales without extra dev work

For platforms facing the “two-front war” of maintaining what’s in production while building what’s next, Anakatech’s experience with Payneteasy shows what happens when integration stops being a bottleneck — and becomes a backbone.

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Scale payments without multiplying integrations

Let our team review your payment architecture and show how one stable API and multi-provider orchestration can support new GEOs, reduce engineering workload, and improve approval rates.