The convenience of contactless payments is winning the hearts of more and more consumers worldwide. The global market value of such transactions is projected to nearly quadruple by 2026, reaching $51.07 billion, which makes it clear: this trend is here to stay.
The checkout process is one of the fundamental parts of the customer journey that can play a decisive role in a person’s shopping experience. Despite the rapidly changing consumer behavior, for many online merchants there is one long-pending issue that remains stagnant - card abandonment.
While Africa’s emerging market offers plenty of growth opportunities for various types of businesses, organizations that deal with digital transactions are the ones that will explore the local potential to the fullest. But what exactly can the merchants and PSPs entering the continent’s payments ecosystem expect?
Gen Z, the "digitally native" cohort, currently makes up approximately 24% of the global population and has significant spending power. According to a 2021 Bloomberg report, students and young professionals belonging to this generation already command a disposable income of $360 billion and counting.
The world’s retail eCommerce sales are expected to rise from $4.2 trillion in 2020 to $7.3 trillion by 2025. One of the main contributors to such rapid growth is the Asia-Pacific (APAC) region, with its focus on innovation in the payments technology field.
It is not an overstatement to say that data drives commerce. Merchants worldwide collect information to analyze it and make business decisions based on the gained insights.
The use of coins and banknotes has been declining worldwide over the past years. In 2021, cash payments accounted for only 18% of the global transaction value, and their share is expected to drop even more - down to 10% already by the end of 2025.
In 2021, over two-thirds of merchants were already accepting contactless payments, and their number continues to grow fast due to the increasing demand. The technology behind this trending transaction type is called “Tap to Pay”.
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