Types of Routing
There are various approaches to payment routing, each differing in complexity and efficiency. Businesses can select a method depending on their goals, whether prioritizing simplicity, cost reduction, or maximizing approval rates. When it comes to volume, risk tolerance and business model, a business has to make a decision on the most appropriate way of routing. The two primary types are static routing and smart/intelligent routing.
Static Routing
Static routing involves a fixed setup where transactions are sent to a pre-determined provider or network. Merchants using static routing know exactly which card processing or payment service will handle each transaction. While simple to implement, this approach lacks adaptability. If a provider is unavailable or a transaction fails, static routing cannot reroute automatically, potentially causing delays or declined payments.
Smart & Intelligent Routing
The intelligent payment routing and the smart payment routing use information and immediate analysis to decide the right channel that should be followed by every transaction. In doing this, the two take into account a number of variables such as: transaction value, the currencies, the geographical locations of the parties involved, and how well the service provider is doing. Merchants can benefit from a flexible routing system that combines internal transaction parameters with third-party data to improve routing efficiency while remaining compliant with PSP requirements. Not every gateway offers advanced routing capabilities, so Payneteasy’s approach can help optimize transaction flows and reduce potential issues.